Are Your Drains Causing Subsidence?

Having sinks that overflow and water that won’t drain away are the problems that most people associate with blocked drains, but sometimes there can be much worse complications.

It’s important to call out the experts such as CC Drainage if you think your drains are blocked sooner rather than later, before serious damage is caused to your property.

Here’s a look at what happens when you have leaking drains and how it can cause subsidence in your home.

drain-unblocking

What is subsidence?

Subsidence is the one problem that many homeowners fear as it has the potential to cause very significant structural issues.

Caused by the movement of the foundations, subsidence occurs when the ground that the property is built on starts to shift and move.

This movement in the ground causes the structure to become unstable which manifests as cracks, usually around vulnerable spots such as windows and doors.

How to tell if you have subsidence

One of the first signs that you have subsidence is the appearance of cracks within your property. It’s important to stress that not all cracks are a sign of subsidence and there’s special features you can look out for.

Cracks which are diagonal and wider at the top than the bottom can be an indication that the property is suffering from subsidence.

How do drains contribute?

The purpose of drains is to remove waste water and materials from your property and into the sewage system so this means they travel into the ground below your home.

If your drains are not well maintained and become blocked, leaks can occur as the pressure builds up. This allows water to leak out and into the soil beneath your foundations. This gradually causes softening and erosion, leading to movement, loss of volume and weakness. Some types of soil are more prone than others, as clay soil is more resilient than sandy soil for example.

This leaching of water into the ground causes uneven movement, putting pressure on the structure of the property and causing cracks to appear.

What can be done?

cctv-inspectionIdentifying subsidence needn’t be the end of the world as it’s possible to fix the problem if you spot it early enough, but it’s not a cheap piece of work.

In some cases, the property will need underpinning to prevent it from sinking any further, and this is an expensive project. It can also mean you won’t be able to get insurance for your home in the future.

But before you take any action to rectify the subsidence, you’ll first need to deal with the issue with the drains, otherwise it will simply recur. A drains survey can identify where the problem lies, allowing the leaks and blockages to be dealt with swiftly and with the minimum of disruption.

Only once the pipes are repaired should the subsidence work go ahead. Going forward, it’s highly recommended to keep a close eye on the drains to ensure there’s no recurrence.

Professional help

To find out how to get expert help with blocked and leaking drains, take a look at www.ccdrainage.co.uk/services/blocked-drains today. Don’t risk subsidence on your property; regular drain maintenance is surprisingly cost-effective and hassle-free and could prevent serious structural damage.

Comparing Online Marketing to Traditional Marketing Techniques

Marketing is a central part of your business. It will determine the progress of your venture thus choosing between traditional and online techniques can be a challenging. You will have to Compare online marketing to traditional marketing techniques and settle on one that best suits your needs. Some of the basic considerations include searching for a cheaper medium, selecting a means that enhances timely tangible response as well as a mode with great reach. However, it has been proven beyond doubt that online techniques are great but you cannot do away with the traditional means in totality. Here are some clear variations between the two as researched by the #1 marketing agency in Naples, Florida – Smart Spider SEO:

Messaging abilityonline-marketing

You should have a stable communication platform with your current and potential customers. The established connection has to be a meaningful one to your clients. This will help you to understand them better. Online marketing offers a better means of reaching out than the traditional alternative. The online option is very flexible and you are able to tailor-fit your communication depending on the targeted audience. This can be the traditionalists, Baby Boomers, Millennials or Generation Z audiences. Each has a preference thus a combination can be helpful in certain advertisements.

Cost

Have you ever bought a good or service without considering cost? This is a rare occurrence. In case you want a cost effective marketing tool, never doubt the abilities of online marketing. You can reach millions of people using a single post on various online platforms. On the contrary, it is recommended that you supplement this with the golden traditional ways. Newspapers and billboards are some of the conventional ways you should apply to increase your exposure.

Accessibility

How easy your business is accessed matters a lot. The product and service details should be accessed with ease on mobile devices. This is because there are currently millions of mobile users. They are your market. Social media outlets like Facebook, twitter and YouTube are avenues that many people use to peruse through ads. Blogs are another worthy pick. Please note that this transactions are mainly done by mobile phones as opposed to desktops. This thus demands a mobile friendly website. On the other hand, traditional marketing has limited accessibility.

Metrics

Metrics

Metrics are good to you especially for future projection. Future success be gauged using social media engagement and website traffic data among others. This is another area where you can compare online marketing to traditional marketing techniques. The traditional choice had limited comparison capabilities.

Easy Methods to Help you Dominate the SERPs

Search Engine Optimization (SEO) is fast changing and, if you are using outdated SEO strategies or incorrectly using strategies that could be effective, then surely you will find yourself falling short in the game of fast changing SEO and SERPS. There are two critical factors that come into play when it comes to optimizing your website. These two factors play a very important part in your page ranking. The two factors are Onpage optimization and Offpage optimization, with Onpage having the greater positive affect. There are many other factors that come into play as well with regard to SERPS, some of which are discussed below.

 

  1. Write longer and more engaging content – Today most pages that rank on the first page of Google have in excess of 2000 words of content and not the typical 300 word articles of yesteryear. As a standard, prepare content that carries a minimum of 700 words all the way up to the 2000 words suggested. Your content should be engaging otherwise people will not spend much time on your site at all and will immediately leave your site and move on to the next;
  2. Utilize simple title tags without keyword stuffing – Do not stuff keywords into your title tag. This act presents with more negative results than positive. One of the most important factors that play a big role in determining whether or not you will do well on search engines is your title. Be certain to use your keyword in the title tag only once and limit your title characters length to 65 characters including spaces. Again, be certain not to overstuff your title tag;
  3. Content without keyword focus – Today it is imperative that you keep your keyword density around 1.5 to percent, unlike the five percent in years past. Quality, informative content is critical to your success and keeping the density at this level adds to the quality of the content. Ideally, you should try to keep your keyword density at about 1.5% with a mix of LSI keywords. Be certain to utilize your main keyword once in your first paragraph, your last paragraph, and once in the remaining body of content as well;
  4. Optimize images on your page and use videos – On-page has become more important than ever so make it a point not to leave your images blank. In addition, the use of videos will greatly enhance your chances of making the first page of search engines since they provide a resource that keeps users on your site longer;
  5. Create clear internal linking – Internal links are a definite strong signal for SEO. Randomly linking pages and creating circles through your website is in no way beneficial to your site or ranking at all. Rather the use of Internal links is much more beneficial and important to site ranking. Linking sites and posts naturally will help to perform better on Google and other search engines;
  6. Avoid all types of Black Hat SEO – The use of Black Hat SEO is detrimental to your ranking and, of course, can lead to penalties or even having your site banned. Avoiding such techniques as invisible text, cloaking, and doorway pages will prove to be both beneficial and productive to your ranking.

By following the above-mentioned guidelines and simple steps, you can be confident that you will experience higher-ranking levels on SERPS in 2016. For further reading on how to climb the SERPs visit ShootScope.