Comparing Online Marketing to Traditional Marketing Techniques

Marketing is a central part of your business. It will determine the progress of your venture thus choosing between traditional and online techniques can be a challenging. You will have to Compare online marketing to traditional marketing techniques and settle on one that best suits your needs. Some of the basic considerations include searching for a cheaper medium, selecting a means that enhances timely tangible response as well as a mode with great reach. However, it has been proven beyond doubt that online techniques are great but you cannot do away with the traditional means in totality. Here are some clear variations between the two as researched by the #1 marketing agency in Naples, Florida – Smart Spider SEO:

Messaging abilityonline-marketing

You should have a stable communication platform with your current and potential customers. The established connection has to be a meaningful one to your clients. This will help you to understand them better. Online marketing offers a better means of reaching out than the traditional alternative. The online option is very flexible and you are able to tailor-fit your communication depending on the targeted audience. This can be the traditionalists, Baby Boomers, Millennials or Generation Z audiences. Each has a preference thus a combination can be helpful in certain advertisements.

Cost

Have you ever bought a good or service without considering cost? This is a rare occurrence. In case you want a cost effective marketing tool, never doubt the abilities of online marketing. You can reach millions of people using a single post on various online platforms. On the contrary, it is recommended that you supplement this with the golden traditional ways. Newspapers and billboards are some of the conventional ways you should apply to increase your exposure.

Accessibility

How easy your business is accessed matters a lot. The product and service details should be accessed with ease on mobile devices. This is because there are currently millions of mobile users. They are your market. Social media outlets like Facebook, twitter and YouTube are avenues that many people use to peruse through ads. Blogs are another worthy pick. Please note that this transactions are mainly done by mobile phones as opposed to desktops. This thus demands a mobile friendly website. On the other hand, traditional marketing has limited accessibility.

Metrics

Metrics

Metrics are good to you especially for future projection. Future success be gauged using social media engagement and website traffic data among others. This is another area where you can compare online marketing to traditional marketing techniques. The traditional choice had limited comparison capabilities.

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Search Engine Optimization: It Isn’t As Hard As You Think

Proper use of SEO techniques will almost certainly benefit your site. The higher up your site is in search results, the more visibility you will have to potential customers. This article includes several SEO techniques that you can immediately start utilizing to boost your search rankings.

To make the most out of search engine optimization efforts, write to match your goal. This means repeating keywords as much as possible without breaking up the flow of the writing. One reason using keywords will improve your rankings on search engines is that search engine spiders work by locating and weighting keywords.

Above all else, you site has to entertain people and keep their attention if you hope to have a successful web business. A large part of using SEO is bringing people to your website repeatedly and keeping them there. This will make your site’s ranking go up and Colink Marketing can help.

Flash shouldn’t be used. Flash isn’t read by the spiders and won’t be indexed. You will need to have content that is readily visible at all times.

Site maps go a long way towards increasing your traffic. A site map will link your pages to each other. When visitors notice the links on your page, it can significantly increase your site traffic.

Site maps allow search engines to index all pages from your site. Site maps, also called navigation bars, make it easier for search engines to navigate to a particular page from anywhere else on your site. Adding a site map is an easy way to improve your rank with popular search engines.

If you add keywords on comments you will be better recognized. Instead, you should just focus on having good content.

Never place the same content on your site more than once, or search engines may consider your website spam. Know that it is quite possible to use duplicate content without even knowing it. For example, if you have the same product description up on several pages, a search engine may “read” that as spam.

You can use Javascript in your pages, but some search engine crawlers do not respond well to it. Use of Java is something a website owner must decide whether or not to do, but it is important to note that search engines view websites differently if you do not.

The truth is, if you do not know how to use seo effectively, then your customers will never find your site. Some businesses are unaware of how much SEO can help their sales.

Don’t just publish a page full of links. Incorporate the links throughout your pages and make them blend well with the content. Link pages don’t offer much to a human visitor, and search engines respond poorly to them as well. When you keep your content relevant to your text, it helps the search engines interpret the context more accurately, and it makes your information look more professional.

Make sure to write for human readers when doing your search engine optimization. It’s very important to have keywords within text so that a search engine’s software can pick it up, but you should remember that bots don’t buy anything. Readability is a must. If you ignore your visitors, your site has no chance to compete.

Social media websites have a very important role to play in the search engine optimization process. If you join Youtube, you can show videos of your products and perhaps the way you use them. You can talk directly to your visitors with social media sites.

Make sure the service you use doesn’t block the ownership information of your domain. Google may view your site as a spammer if you register the domain and the information is blocked.

While you can certainly improve your site’s search rank yourself, the best method may be to enlist the help of a company that specializes in search optimization. Search engine optimization is a special kind of marketing that focuses on increasing the prominence of your site in search engines. Tons of companies offer great deals on these sorts of services.

These SEO Tips are a great start for improving your rankings, but do not forget that SEO is always changing. Make sure you stay current with the latest SEO techniques so that your website will not slip down the search rankings.

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Easy Methods to Help you Dominate the SERPs

Search Engine Optimization (SEO) is fast changing and, if you are using outdated SEO strategies or incorrectly using strategies that could be effective, then surely you will find yourself falling short in the game of fast changing SEO and SERPS. There are two critical factors that come into play when it comes to optimizing your website. These two factors play a very important part in your page ranking. The two factors are Onpage optimization and Offpage optimization, with Onpage having the greater positive affect. There are many other factors that come into play as well with regard to SERPS, some of which are discussed below.

 

  1. Write longer and more engaging content – Today most pages that rank on the first page of Google have in excess of 2000 words of content and not the typical 300 word articles of yesteryear. As a standard, prepare content that carries a minimum of 700 words all the way up to the 2000 words suggested. Your content should be engaging otherwise people will not spend much time on your site at all and will immediately leave your site and move on to the next;
  2. Utilize simple title tags without keyword stuffing – Do not stuff keywords into your title tag. This act presents with more negative results than positive. One of the most important factors that play a big role in determining whether or not you will do well on search engines is your title. Be certain to use your keyword in the title tag only once and limit your title characters length to 65 characters including spaces. Again, be certain not to overstuff your title tag;
  3. Content without keyword focus – Today it is imperative that you keep your keyword density around 1.5 to percent, unlike the five percent in years past. Quality, informative content is critical to your success and keeping the density at this level adds to the quality of the content. Ideally, you should try to keep your keyword density at about 1.5% with a mix of LSI keywords. Be certain to utilize your main keyword once in your first paragraph, your last paragraph, and once in the remaining body of content as well;
  4. Optimize images on your page and use videos – On-page has become more important than ever so make it a point not to leave your images blank. In addition, the use of videos will greatly enhance your chances of making the first page of search engines since they provide a resource that keeps users on your site longer;
  5. Create clear internal linking – Internal links are a definite strong signal for SEO. Randomly linking pages and creating circles through your website is in no way beneficial to your site or ranking at all. Rather the use of Internal links is much more beneficial and important to site ranking. Linking sites and posts naturally will help to perform better on Google and other search engines;
  6. Avoid all types of Black Hat SEO – The use of Black Hat SEO is detrimental to your ranking and, of course, can lead to penalties or even having your site banned. Avoiding such techniques as invisible text, cloaking, and doorway pages will prove to be both beneficial and productive to your ranking.

By following the above-mentioned guidelines and simple steps, you can be confident that you will experience higher-ranking levels on SERPS in 2016. For further reading on how to climb the SERPs visit ShootScope.

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FCS Networker Review

FCS Networker is every bit an efficient and effective SEO management tool that serves to keep you well organized as it is a backlink-building software. It is a backlinking software that allows you to build safe tier 1 links for your site. This management tool is consistently updated to include additional sites and provide a near to 100% success rate for creating accounts and submitting informative content. The program is a two-part system. The first part being a computer based account creator and the second part a web-based submission tool.

The computer-based account creator allows accounts to be created on top rated Web 2.0s. In addition, it allows document sharing and social bookmarking sites as well. The account creator automatically creates and verifies emails white also automatically sending all the newly created accounts to the web-based submission tool that makes up the second part of this two-part system. The account creator is also compatible with proxies and CAPTCHA services as well. Further benefits and features of the computer-based account creator is the capability to create your own blog titles and descriptions. You can do account creations in two runs with the first run automatic and the second run semi-automatic

The second tier of this two-part program, the web-based submission tool has many benefits. The tool allows users to organize blogs by category, provides a variety of ways to get your content ready for submission and make that content unique, and provides the capability to automatically insert images and videos into your content. In addition, there are a variety of linking options, drop feeding options, free content generators, and free link indexer. The submission tool itself also has over 70 SEO tools to assist users along with access to a private SEO forum.

The options you choose will be dependent upon what tier you are building, but overall when creating quality links, especially for tier 1, you want to get original articles or manually spun articles, then add blurbs, insert some images and videos, insert links within the article, at then have your submissions fed at a steady rate. Though this tool has many features and benefits, one outstanding feature that makes the program unique is that of its capability to integrate with other popular SEO tools and SEO services such as link building tools, backlinks indexing services, and content creation.

Overall, the FCS Networker is a very good tool for use in back linking campaigns. The use of the FCS Networker assists in increasing the ranking of your site and the program allows you to have more free time because of its efficiency and ease of use. Though the program is a two-part program as discussed above, the account creator segment alone is well worth investing in. However, when purchasing the product it is available in four unique packages – Starter package, Professional package, Power package and the Elite package. The packages are quite comparable to one another with the only differences being the number of submissions you are allowed per month, and the number of keywords that you are actually allowed to track.

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Web 2.0 Links for SEO

Web 2.0 links provide a greater user interactivity and collaboration as well as enhanced network connectivity and communication channels. Their primary elements include:

1. Wikis – websites that allow users to contribute content as well as collaborate and edit content;

2. Mobile computing – which allows users to connect from wherever they may be. This is accomplished through the use of smartphones, tablets, laptops, and other mobile devices in conjunction with Wi-Fi networks;

3. Social Networking – the means of expanding customer databases and social contacts through individual connections. Popular social media networks are Facebook, Twitter, and LinkedIn;

Image of social networking

4. Collaboration – accomplished by reaching large numbers of participants and users as well as the collective resources they have available;

5. User Generated Content (UGC) – Content created by individuals that is made freely available to others including writing, audio content, video content, and images to name a few;

6. Unified Communications (UC) – integrating the management functions of multiple forms of call and multimedia messages that are controlled by individuals for either business or social purposes, or both;

7. Social curation – sharing content that is produced and organized based upon one or more specific topics or themes. Some of the most popular curation sites are Digg, Pinterest, and Instagram.

Though Web 2.0 links present with many positive elements, there are many critics out there who maintain that Web 2.0 makes it far too easy for anybody to affect online content, which ultimately has an impact on the credibility, legality, an ethics of their content on the web. Because these links allow for expansive levels of data sharing and gathering, these same critics maintain that these capabilities raise obvious concerns about privacy and security as well, which are issues that are vitally important to individuals and businesses alike. Allowing any person to create and post content on the web, regardless of its credibility presents a critical problem with reliability and trustworthiness of content. In addition, there are many legal issues that can come into play regarding the creation of content wherein users and creators can plagiarize and copy content for their own use and attempt to pass it on as their own. Truly, this creates serious issues with privacy and security of content, images, and videos and is an issue that directly and indirectly affects everyone.

The technologies used in delivering and processing Web 2.0 links such as Adobe Flash, Microsoft Silverlight and Javacript are rich technologies that have contributed to the success and popularity of Web 2.0 and continue to support that success today. With greater collaboration and sharing of content, the popularity of Web 2.0 links continue to have a presence today as the stage is set for the creation, development, and release of Web 3.0

Overall, though the use of Web 2.0 links for SEO content may not be the most perfect form of link building, these links are definitely still effective. These backlinks are truly easy to build, and should be a part of any link builders collection of tools and resources. With Web 2.0 links, remember that not only do these links build authority quickly, but they are the most relevant of links available, and truly relevancy is king when it comes to link building and SEO.

 

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Is GSA Still Effective Today

IS GSA STILL EFFECTIVE TODAY?

With the extreme advancement in technology and SEOs today, it seems that GSA SER seems to have lost some of its effectiveness and visibility. It seems there is far too much effort that goes into using GSA SER these days with minimal rewards. Overall, it is pretty much a waste of time and effort and delivers very poor results, if any. Once recognized as the best backlink tool available, GSA SER’s declining popularity and ineffectiveness has given concern to many a user. An SEO tool that at one time afforded its users a wide range of benefits including the capability to automate SEO efforts and produce quick results; such is not the case today. GSA SER is losing its value rapidly.

Search Engine Ranker Picture

When it was initially released, GSA had it all. It offered its users all the tools and technology needed to create the best in backlinks and offered a ridiculously powerful approach to link spam, as well as incredibly fast submission speeds. The software package sold for a mere $99 and was recognized in the industry as the all round best search engine ranker. Truly, an SEO software favored by so many, GSA SER was untouchable in previous years.

GSA is not a magical solution for ranking sites but it is a piece of software whose results are dependent upon the expertise and knowledge of its operator. In today’s world, however, it most assuredly seems to have lost much of its power along with its spot at the top of the industry list. Though it still does work to rank sites, it simply does not work as well and as effectively as it has in the past. For those people who are unfamiliar with GSA SER and are considering its purchase and use, truth be known that there is a very time consuming and lengthy learning curve that new users must engage in that involves a great deal of experimentation and dedication to find a specific method of using it that can produce effective results for you consistently.

In your overall decision-making process, be sure to consider whether this somewhat challenging and almost confusing path is one you really wish to travel. Perhaps, after completing all your research, you too will come to realize that your time and money would be much better spent learning other skills that have a far greater value to bring to the table or perhaps investing in a software package that can deliver the overall results you are searching for and willing to pay for.

Example of Link Pyramid Picture

In this fast-paced world of technology, hardware, and software, it can certainly be confusing when trying to decide on the products that work best and deliver the best results. As is the case with GSA SER, life expediencies of products of this sort are varied depending upon the sophistication of their users and the marketplace itself. Performing extensive research online will greatly benefit you when you set out to purchase any type of software or hardware and certainly, this very research will come in very handy when deciding whether or not GSA SER is the product for you. Times have changed, technology has changed, and the value of many of these products changes with time as well. GSA SER is one of those software products that has failed to increase and adapt with time and technology and seems to have lost its overall MOJO.

 

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Difference Between Black and White Hat SEO

Many people have a tough time differentiating between Black Hat and White Hat SEO. Each relates to the techniques that are used when attempting to improve search engine ranking of a website. Search engine optimization (SEO) is a process used to improve both volume and quality of traffic to a web site. The higher your site ranking is on search engine results pages (SERP) the greater the traffic and visitors to the site. Because of the impact SEO has, it is by far the most sought after internet marketing strategy today used for improving rankings. Today there are two different types of SEO – Black Hat SEO and White Hat SEO which are designated by the techniques and methods they use when seeking to improve ranking.

picture of black hat and white hat seo

Black Hat SEO is a name given to those attempts to improve website rankings with techniques that are deceitful and are not approved by search engines. These techniques used go against the established and defined search engine guidelines. On the other hand, White Hat SEO is the name given to those attempts to improve website rankings by way of good practice methods that result in the achievement of high search engine rankings. These methods are in compliance with established search engine guidelines.

Typically, Black Hat SEO uses methods and characteristics that do not comply with search engine rules and regulations, which result in the creation of poor user experiences, and an unethical presence of content. Black Hat SEO methods many times present with quick results, but they also deliver a higher risk of penalty if and when discovered. It is, in essence, a brief solution to the ongoing problem of organic search traffic. Some of the more common Black Hat SEO methods are as follows:

1. Spamdexing – a practice of repeated phrases that are unrelated in your efforts to manipulate the relevancy of specific resources indexed by search engines;

2. Keyword Stuffing – a process of packing long lists of keywords without the use of proper formation;

3. Invisible Text – placing keywords in white text on a white background as a means of attracting search engine spiders;

4. Doorway Pages – these are actual fake pages that can never be seen and are only created with the purpose of tricking search engine spiders into indexing a specific site much higher;

White Hat SEO is primarily a technique used to create content for users and not search engines, with its focal point being that of promoting accessibility. The White Hat SEO methods adhere to all SEO guidelines and ensure that all the content that is actually indexed by search engines is the exact same content that a human person will actually see. With a focus on readability, informative content, and well-written content, these methods present with content that is remarkably useful to users. In addition, White Hat SEO focuses on cross linking of pages internally and building important inbound links from a variety of trusted sources.

Overall, it is obvious that the use of White Hat SEO is more ethical, completely acceptable, and benefits your website over the long period, where the use of Black Hat SEO, though it may present with quick results, can get your site penalized greatly or even banned for its unethical function and presence. Though the results are quick with Black Hat SEO, these same results are short term. A simple summation is that White Hat SEO can get a higher ranking for your site by way of ethical methods, informative content, and appropriate keywords that will produce long lasting results over the unethical short-term results of Black Hat SEO.

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